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Сьогодні всі розуміють, що працювати з даними потрібно. Деякі компанії вже навіть спробували збирати big data й розчарувалися. Чому так стається? Що потрібно, аби аналітика великих даних стала дієвим інструментом для прийняття управлінських рішень? І в який бік рухається цей напрям? Про це розповів Євген Пенцак, керівник програми Master in Business Analytics and Finance kmbs. ...
Сьогодні всі розуміють, що працювати з даними потрібно. Деякі компанії вже навіть спробували збирати big data й розчарувалися. Чому так стається? Що потрібно, аби аналітика великих даних стала дієвим інструментом для прийняття управлінських рішень? І в який бік рухається цей напрям? Про це розповів Євген Пенцак, керівник програми Master in Business Analytics and Finance kmbs. ...
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Хвиля зацікавлення великими даними нарешті дійшла до України. Мало не щотижня проходять конференції на цю тему, а попит на спеціалістів лише стабільно зростає. На жаль, багато українських підприємців досі не розуміють, що таке «великі дані», та яким чином вони можуть стати у нагоді. Де знаходиться межа між small data й big data, яким чином останню використовують українські компанії, та чи є досі «хайп» навколо цієї теми? ...
Хвиля зацікавлення великими даними нарешті дійшла до України. Мало не щотижня проходять конференції на цю тему, а попит на спеціалістів лише стабільно зростає. На жаль, багато українських підприємців досі не розуміють, що таке «великі дані», та яким чином вони можуть стати у нагоді. Де знаходиться межа між small data й big data, яким чином останню використовують українські компанії, та чи є досі «хайп» навколо цієї теми? ...
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Як мережа Metro Cash&Carry Ukraine змогла збільшити кількість нових клієнтів на 56%, а продаж – на 25%, не відкривши жодного додаткового магазину? Як вона використовує великі дані, щоб забезпечити персоналізований підхід до надання акційних пропозицій споживачам? Про це розповіла маркетинг-директор Metro Cash&Carry Ukraine Оксана Кулікова. ...
Як мережа Metro Cash&Carry Ukraine змогла збільшити кількість нових клієнтів на 56%, а продаж – на 25%, не відкривши жодного додаткового магазину? Як вона використовує великі дані, щоб забезпечити персоналізований підхід до надання акційних пропозицій споживачам? Про це розповіла маркетинг-директор Metro Cash&Carry Ukraine Оксана Кулікова. ...
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Warning: mysqli_query(): (HY000/1194): Table 'wp_options' is marked as crashed and should be repaired in /home/innovati/public_html/wp-includes/wp-db.php on line 1924
Warning: mysqli_query(): (HY000/1194): Table 'wp_options' is marked as crashed and should be repaired in /home/innovati/public_html/wp-includes/wp-db.php on line 1924
Warning: mysqli_query(): (HY000/1194): Table 'wp_options' is marked as crashed and should be repaired in /home/innovati/public_html/wp-includes/wp-db.php on line 1924
Warning: mysqli_query(): (HY000/1194): Table 'wp_options' is marked as crashed and should be repaired in /home/innovati/public_html/wp-includes/wp-db.php on line 1924
Warning: mysqli_query(): (HY000/1194): Table 'wp_options' is marked as crashed and should be repaired in /home/innovati/public_html/wp-includes/wp-db.php on line 1924
Warning: mysqli_query(): (HY000/1194): Table 'wp_options' is marked as crashed and should be repaired in /home/innovati/public_html/wp-includes/wp-db.php on line 1924
Warning: mysqli_query(): (HY000/1194): Table 'wp_options' is marked as crashed and should be repaired in /home/innovati/public_html/wp-includes/wp-db.php on line 1924
Warning: mysqli_query(): (HY000/1194): Table 'wp_options' is marked as crashed and should be repaired in /home/innovati/public_html/wp-includes/wp-db.php on line 1924
Warning: mysqli_query(): (HY000/1194): Table 'wp_options' is marked as crashed and should be repaired in /home/innovati/public_html/wp-includes/wp-db.php on line 1924
Warning: mysqli_query(): (HY000/1194): Table 'wp_options' is marked as crashed and should be repaired in /home/innovati/public_html/wp-includes/wp-db.php on line 1924
Warning: mysqli_query(): (HY000/1194): Table 'wp_options' is marked as crashed and should be repaired in /home/innovati/public_html/wp-includes/wp-db.php on line 1924
Warning: mysqli_query(): (HY000/1194): Table 'wp_options' is marked as crashed and should be repaired in /home/innovati/public_html/wp-includes/wp-db.php on line 1924
Warning: mysqli_query(): (HY000/1194): Table 'wp_options' is marked as crashed and should be repaired in /home/innovati/public_html/wp-includes/wp-db.php on line 1924
Warning: mysqli_query(): (HY000/1194): Table 'wp_options' is marked as crashed and should be repaired in /home/innovati/public_html/wp-includes/wp-db.php on line 1924
Warning: mysqli_query(): (HY000/1194): Table 'wp_options' is marked as crashed and should be repaired in /home/innovati/public_html/wp-includes/wp-db.php on line 1924
Warning: mysqli_query(): (HY000/1194): Table 'wp_options' is marked as crashed and should be repaired in /home/innovati/public_html/wp-includes/wp-db.php on line 1924
Warning: mysqli_query(): (HY000/1194): Table 'wp_options' is marked as crashed and should be repaired in /home/innovati/public_html/wp-includes/wp-db.php on line 1924
Warning: mysqli_query(): (HY000/1194): Table 'wp_options' is marked as crashed and should be repaired in /home/innovati/public_html/wp-includes/wp-db.php on line 1924
Warning: mysqli_query(): (HY000/1194): Table 'wp_options' is marked as crashed and should be repaired in /home/innovati/public_html/wp-includes/wp-db.php on line 1924
Warning: mysqli_query(): (HY000/1194): Table 'wp_options' is marked as crashed and should be repaired in /home/innovati/public_html/wp-includes/wp-db.php on line 1924
Автор: Нірадж Давар, професор маркетингу в бізнес-школі Ivey Великі дані (big data) можуть чимало зробити для маркетингу. У тому числі – допомогти знайти відповіді на два найскладніші запитання, що над ними міркують маркетологи з першого дня існування цієї професії: 1) хто, коли, що і за якою ціною купує? 2) чи можемо ми побачити зв‘язок між тим, що споживачі чують, читають і бачать – і тим, що вони купують? ...
Автор: Нірадж Давар, професор маркетингу в бізнес-школі Ivey Великі дані (big data) можуть чимало зробити для маркетингу. У тому числі – допомогти знайти відповіді на два найскладніші запитання, що над ними міркують маркетологи з першого дня існування цієї професії: 1) хто, коли, що і за якою ціною купує? 2) чи можемо ми побачити зв‘язок між тим, що споживачі чують, читають і бачать – і тим, що вони купують? ...
Warning: mysqli_query(): (HY000/1194): Table 'wp_options' is marked as crashed and should be repaired in /home/innovati/public_html/wp-includes/wp-db.php on line 1924
Warning: mysqli_query(): (HY000/1194): Table 'wp_options' is marked as crashed and should be repaired in /home/innovati/public_html/wp-includes/wp-db.php on line 1924
